Lifeforce is a proactive healthcare program who measures your biomarkers and develops a personalized medical plan to meet your health goals. At Lifeforce, I was responsible for the creative direction over the expansion of the brand’s refresh. I art directed, project managed, and executed design across all touch points of the business and brand building content.
Photo Art Direction
The new brand approach was to bring warmth to modern health care. Our goal was to grow an asset library that captured the new brand aesthetic while telling the full multi-step product experience behind Lifeforce. Through several shoots, we captured all touch points, made our brand more approachable to the everyday consumer, and visually positioned the story of “Adding life to your years” around the brand.
Cross Channel Expansion
After further expanding our brand and developing our asset library, I was responsible for the brand design across all channels. This included website design, email flows, organic social launches, supplement and shipment packaging, and our member onboard magazine.
Brand partnership with Paige Dunn and content written by Jordan Shakeshaft.
Photography by Jordan Clark-Hazard.